Apple Hikes Prices of Macs, iPads and Home Devices in India Amid AI-Driven Memory Crunch
According to Apple, the explosive growth of AI infrastructure has dramatically increased demand for memory and storage chips used in data centres. Major memory manufacturers have prioritised supplying AI customers, reducing availability for consumer electronics and pushing component prices sharply higher.
Buying a new Mac or iPad in India just got significantly more expensive.
Apple has officially increased the prices of several Macs, iPads, Apple TV models and HomePod speakers in India, citing an unprecedented rise in the cost of memory and storage components. The company says the surge has been driven by the global AI boom, as cloud providers and AI companies continue to consume massive amounts of DRAM and NAND flash memory for AI data centres.
This is one of Apple’s biggest hardware price revisions in recent years and comes after the company warned investors that memory costs would begin impacting its business from the end of June. Apple says it had absorbed the higher component costs for months but can no longer shield customers from the increase.
Updated Apple Prices in India
Why Has Apple Raised Prices?
According to Apple, the explosive growth of AI infrastructure has dramatically increased demand for memory and storage chips used in data centres. Major memory manufacturers have prioritised supplying AI customers, reducing availability for consumer electronics and pushing component prices sharply higher.
Industry trackers estimate DRAM prices have nearly doubled this year, with NAND flash also seeing steep increases. The resulting supply crunch is affecting PC, tablet and consumer electronics manufacturers across the industry.
iPhones Escape… For Now
Notably, Apple has not increased iPhone prices in this round of revisions. However, analysts believe iPhones could also become more expensive later this year if memory costs remain elevated. Apple has not confirmed any upcoming iPhone price hike but has acknowledged that component inflation is expected to continue.
What It Means for Consumers
The latest revisions make Apple’s ecosystem considerably more expensive in India, particularly for students, creators and professionals planning to buy a Mac or iPad. The entry-level MacBook Neo remains Apple’s most affordable laptop, but its price advantage over competing Windows laptops has narrowed considerably. Meanwhile, premium devices like the MacBook Pro and iPad Pro have seen some of the steepest increases.
With AI continuing to reshape the semiconductor industry, higher hardware prices may become the new normal—not just for Apple, but for the broader consumer electronics market as well.