Hisense has expanded its premium TV portfolio with the new E8S ULED Mini-LED series, featuring a 144Hz refresh rate, AI-powered picture processing, and immersive audio.
Hisense has announced the launch of its new E8S 144Hz ULED Mini-LED TV series in India, expanding its premium television lineup with a range aimed at online-first consumers seeking high-end entertainment experiences. The new series follows the company’s recently launched U7SE lineup and will be available exclusively through e-commerce platforms, including Amazon and Flipkart.
At the heart of the E8S series is Hisense’s ULED Mini-LED display technology, which combines Full Array Local Dimming with enhanced brightness capabilities to deliver deeper blacks, improved contrast, and greater detail across scenes. The televisions also feature Hi-QLED Colour technology designed to reproduce more accurate and vibrant colours, while a slim unibody design aims to maximize screen immersion without compromising aesthetics.
Gaming enthusiasts are a key target audience for the new lineup. The E8S series comes equipped with a native 144Hz refresh rate, offering smoother gameplay, reduced motion blur, and lower input latency. Powering the visual experience is the company’s proprietary Hi-View AI Engine, which dynamically optimizes picture quality, contrast, and colour in real time. The 85-inch variant receives an additional boost through the Hi-View AI Engine Pro, which further enhances clarity and image detail.
Hisense has also focused heavily on audio performance. The E8S TVs feature a built-in subwoofer tuned by French audio specialist Devialet, delivering deeper bass and a more immersive soundstage without requiring an external sound system. The televisions run on the VIDAA Smart OS and support a range of premium viewing technologies, including Dolby Vision IQ, HDR10+ Adaptive, Filmmaker Mode, and Pantone-validated colour reproduction. Additional features include an AI RGB Light Sensor that adjusts picture settings based on ambient lighting conditions and hands-free voice control.
Commenting on the launch, Pankaj Rana, CEO of Hisense India, said the strong response to the U7SE series highlighted growing demand among Indian consumers for premium entertainment experiences at accessible prices. He added that the E8S series extends the company’s Mini-LED offering to the rapidly growing online segment while continuing its focus on delivering advanced technology and value to Indian households.
The Hisense E8S ULED Mini-LED TV series will be available in 55-inch, 65-inch, 75-inch, and 85-inch screen sizes, with prices starting at ₹57,990. As part of the launch, customers will be able to avail No Cost EMI options for up to 18 months, alongside introductory discounts for early buyers.
The launch comes as Hisense continues to strengthen its presence in India. The company recently inaugurated its first manufacturing facility in Sri City, Andhra Pradesh, and has been expanding both its online and offline footprint across the country.