Instagram Plus Launches Globally, Bringing Exclusive Features for Power Users
Instagram has launched Instagram Plus, a new premium subscription that adds exclusive features including Story Spotlight, advanced story insights, custom app icons, personalized profile options, and enhanced sharing controls. The optional subscription is rolling out globally, while the standard Instagram experience remains free.
Instagram has unveiled Instagram Plus, a new subscription service aimed at users who want more customization, deeper insights, and enhanced ways to connect with friends on the platform.
The company says Instagram Plus is designed to offer "more of what users love about Instagram" without changing the core experience. Importantly, Instagram emphasized that the standard Instagram experience will remain free, with Instagram Plus serving as an optional premium upgrade for those seeking additional features and controls.
Three Pillars of Instagram Plus
Instagram Plus introduces a range of exclusive tools grouped into three categories: connecting with friends, gaining insights, and personalizing the app experience.
Features to Help Users Connect More Deeply
The subscription adds several story-focused enhancements designed to improve visibility and engagement among close friends:
Story Spotlight: Gives stories priority placement for friends.
Super Hearts: Animated reactions that make story interactions more expressive.
Multiple Story Audiences: Allows users to create unlimited custom audience lists for story sharing.
Story Extend: Extends story visibility from 24 hours to 48 hours.
New Insights and Story Viewing Tools
Instagram Plus subscribers will also gain access to additional analytics and viewing features:
Story Preview: Lets users preview stories before deciding whether to react.
Story Rewatch Insights: Shows how many times a story has been rewatched.
Search Viewer List: Enables users to quickly check whether a specific person viewed a story.
Greater Customization Options
For users looking to personalize their Instagram experience, the subscription includes:
Custom App Icons: A selection of alternative app icons designed by Instagram and creators.
Custom Bio Fonts: Additional font options for profile bios.
More Profile Pins: Ability to pin up to six posts on a profile.
Post Directly to Profile: Publish content to a profile or highlights without it appearing in followers' feeds.
Rolling Out Worldwide
Instagram says all of these features are available immediately for subscribers and confirmed that additional Instagram Plus features will be introduced in the coming months.
The subscription is rolling out globally starting today, marking Instagram's latest push into premium services as social media platforms increasingly look to offer paid experiences alongside their free products.