Tata Sierra DARK Edition Launched in India, Prices Start at Rs. 13.99 Lakh

Tata Motors has launched the new Sierra #DARK edition in India, bringing an all-black exterior, a darker cabin and distinctive purple chrome accents to the SUV. Prices for the Sierra #DARK start at ₹13.99 lakh (ex-showroom).

The Sierra #DARK gets a specially curated Friesian Black exterior, paired with a Violet Eclipse interior theme and purple chrome detailing. Tata Motors says the treatment is aimed at giving the SUV a more premium and exclusive appearance while retaining the design and feature package of the standard Sierra.

Inside, the SUV gets an all-black leatherette cabin designed to create a more lounge-like ambience. The purple chrome elements provide a contrast to the otherwise dark theme, distinguishing the #DARK edition from a conventional blacked-out version of the Sierra.

The Sierra #DARK is available across six variants from the recently introduced Sierra Legend Series. These include the Pure L, Pure L (O), Pure+ L, Adventure+ L, Accomplished and Accomplished+ personas.

The #DARK edition is offered with the Sierra’s existing engine and gearbox combinations. Prices start at ₹13.99 lakh for the Pure L #DARK with the 1.5-litre Revotron petrol engine paired with a manual gearbox. At the top of the range, the Accomplished+ #DARK with the 1.5-litre Kryojet diesel engine and automatic gearbox is priced at ₹21.59 lakh. The top-spec variant is also available with the 1.5-litre Hyperion automatic powertrain at ₹21.29 lakh.