Whirlpool India has launched the new 360° Bloomwash Pro 11kg top-load washing machine, designed for households that need to handle larger laundry loads more efficiently. Powered by the company’s 6th Sense Intuitive Technology, the machine combines 360° Bloomwash Technology, an in-built heater, and intelligent Quick Sense and Soft Sense features to improve cleaning performance and garment care. Whirlpool claims the appliance can remove up to 50 types of stains while automatically optimizing water, detergent, and wash settings. The washing machine is now available across retail stores and online platforms in India.
Whirlpool India has expanded its premium home appliance portfolio with the launch of the new 360° Bloomwash Pro 11kg top-load washing machine. The company says the new model is designed to address the growing needs of urban households that increasingly consolidate laundry chores into fewer, larger wash cycles during weekends.
The new washing machine features Whirlpool’s proprietary 360° Bloomwash Technology, which combines the company’s HexaBloom Impeller with its 6th Sense Intuitive Technology platform. According to Whirlpool, the HexaBloom Impeller uses six specially designed vanes to improve cloth movement during washing, while a catalytic soak and step-fill process help improve stain removal performance. The company claims the system can tackle up to 50 different types of stains under tested conditions.
One of the headline features is an in-built heater offering three temperature modes—Warm, Hot, and Allergen Free. Whirlpool says the heater enables a six-stage stain removal process capable of removing stubborn stains that are up to 48 hours old without requiring pre-treatment. The company also claims the machine can eliminate up to 99.9% of germs and allergens during the wash cycle.
The 360° Bloomwash Pro 11kg also introduces Quick Sense, a feature that automatically adjusts wash duration and water usage based on load size. Whirlpool says the machine can complete a wash cycle in as little as 30 minutes for smaller loads, while medium and larger loads can be completed in approximately 35 and 40 minutes respectively. Another feature, called Soft Sense, automatically dispenses fabric softener during the rinse cycle to improve garment care.
Powering these capabilities is Whirlpool’s 6th Sense Intuitive Technology, which continuously monitors factors such as laundry weight, water pressure, voltage fluctuations, detergent quantity, and load distribution. The system automatically optimizes wash parameters to improve cleaning efficiency while minimizing user intervention. Additional features include Auto Tub Clean, Load Sensing, Dry Tap Sensing, Water Pressure Sensing, and Voltage Protection.
Speaking about the launch, Nakul Tewari, Vice President – Marketing at Whirlpool India, said modern consumers are increasingly looking for larger-capacity appliances that can reduce the number of laundry cycles required each week. He added that the new machine aims to help users save time while delivering better cleaning performance and garment care.
From a design perspective, Whirlpool has given the new machine a distinctive Juniper Green matte finish, moving away from traditional white and grey appliance aesthetics. The company is also offering a 4-year comprehensive warranty alongside a 10-year warranty on the wash motor.
The Whirlpool 360° Bloomwash Pro 11kg is now available through retail outlets and online channels across India. While Whirlpool has not announced pricing as part of the launch communication, the company positions the appliance as a premium offering targeted at large families and consumers seeking higher-capacity laundry solutions.